Sharjah International Book Fair

Ad Campaign & Event Collaterals / 2023

Sharjah International Book Fair is a major literary event held annually in Sharjah, UAE. Organised by Sharjah Book Authority, it is known for its scale and global significance.

The marketing campaign for 2023, 'We Speak Books', was developed to showcase SIBF as a hub for professionals in all aspects of the book industry, as well as a venue for book lovers from around the globe. Therefore four main posters with illustrations were designed based on the category of attendees: Writers, Publishers, Printers / Distributers, and finally the Visitors.

Two additional posters were developed for two sub events: Republic of Korea: Guest of Honour, showcased exchange between Emirati and Korean literature, and Thriller Fest,  that hosted events and workshops by popular thriller writers.